Tuesday, November 29, 2011

Is Advertising Good for the Society?

In today's society some might argue that advertising is just another American scheme that is intended to trick consumers into buying things that they don't need, or a tactic that leaves consumers never satisfied,  however I beg to differ.  I think that this society is literally run on advertising and we, as consumers, are aware of products and services because of it.

Although some argue that we are "persuaded" to consume unnecessary goods/services, I believe that what it comes down to is the consumer him/herself.  No one is holding a gun against anyone's head and forcing them to buy anything.  It is the consumers' responsibility to look into things that they are considering purchasing and further investigate to know whether the product/service is the right one for them.  As Americans, the dream that we all take pride in and the principle that our nation is based on is the ability to have freedom to do, buy, say, etc, whatever it is that we desire.  Because of this, I really don't think that there is a legitimate argument against advertising, specially when it is a huge market in today's economy that provides thousands upon thousands of jobs.

Also, without advertising today, Television and radio would not exist as these endorsements and commercials are what pay for all of it.  I can see why some people feel that advertising is "bad" for the society, but at the end of the day it plays a major role in the economy, job market, and for the every day consumer.

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